Sales & Marketing Manager | Full-Time | Richard M. Borchard Regional Fairgrounds

Sales & Marketing Manager

The Sales & Marketing Manager will lead both sales and marketing operations, aligning strategies to achieve business objectives. This role blends campaign execution, pipeline management, team leadership, marketing analysis, and cross-functional planning & coordination with product, operations, and senior leadership.

This role pays an annual salary of $45,000 - $55,000.

Benefits for Full-Time Roles: Health, Dental, and Vision Insurance, 401(k) Savings Plan, 401(k) matching, and Paid Time Off (vacation days, sick days, and 11 holidays)

This position will remain open until December 31, 2026.

Responsibilities

• Represent the company's brand in all marketing and sales activities
• Manage and participate in the development and implementation of goals, objectives, policies, and priorities of all sales programs and activities.
• Oversee marketing campaigns across digital, content, email, social media, and events.
• Develop and implement integrated sales and marketing strategies to grow market presence and revenue
• Develop and implement pricing strategies in all aspects of the sales plan
• Develop and implement a revenue and expense budget for the sales & marketing department
• Plan, execute, and review marketing campaigns; ensure alignment with business goals
• Track and manage daily, weekly, and monthly sales reports
• Identify opportunities, monitor competitors, and analyze market trends to inform strategy
• Represents the facility as a sales representative both locally and out-of-town.
• Maintain and grow relationships with key clients, anticipate needs, and uncover new opportunities
• Researches, identifies, and establishes the appropriateness of groups for the facility
• Coordinate product launches and collaborate with product teams
• Contacts prospective user groups and individuals to initiate the sales effort.
• Discusses the facility with site selection committees or appropriate others.
• Assists in developing and implementing the sales/marketing activities of the facility, including developing budget submissions and follow-through systems and procedures.
• Prepare and manage marketing and sales budgets, ensuring cost-effective execution
• Prepare and present sales and marketing reports to senior management
• Meets specified goals and objectives for facility usage
• Fosters coordinated sales efforts with other members in the industry and maintains effective relations with representatives of local and user groups.
• Communicates problems and proposed solutions to management/supervisor
• Assist in the preparation of sales materials and, when appropriate, in the presentation of said materials.
• Draft tailored proposals, contracts, and lease agreements; negotiate pricing and terms in alignment with corporate revenue targets and yield management strategies.
• Proactively identify, prospect, and secure new client accounts and revenue opportunities through direct outreach, networking, and industry events.
• Draft press releases, manage media relationships, and serve as a brand spokesperson when required.

Qualifications

• 3-5 years of sales & marketing leadership experience, preferably with an arena, convention center, hotel, or other similar public assembly facility, including some supervisory responsibility
• Bachelor's degree from an accredited college/university preferred; equivalent work experience will be considered
• Strong management, motivational & organizational skills required
• Strong verbal and written communication skills in the English and Spanish languages are required
• Ability to travel as required
• Knowledge of public relations
• Willingness to work the hours necessary/permitted to meet sales goals (includes nights, weekends, and select holidays, in addition to traditional business hours)
• Strong computer proficiency, including Internet and MS Office applications
• Knowledge of marketing and advertising/sponsorship program development
• Knowledge of the market and/or music industry experience preferred
• Proficiency & Certifications with CRM systems, email marketing platforms (e.g., Mailchimp, Constant Contact), social media management software, and analytics platforms (e.g., Google Analytics), HubSpot Marketing, Salesforce Administrator, and Meta Blueprint is preferred