Senior Social Media Manager

Senior Social Media Manager

TorchLight Hire is seeking a Senior Social Media Manager to join the marketing team of our DC-based clienta prominent, longstanding opinion journalism and commentary organization. This is a strategic, hands-on opportunity to lead social strategy and performance across the organization's channels, working alongside an established Social Media Editor and reporting directly into senior marketing leadership. This is a highly visible, public-facing brand role. The ideal candidate has demonstrably grown a social presence through smart, data-informed strategynot just content postingand is comfortable operating within a right-of-center editorial environment. Location Arlington, VAin-office 4 days/week; flexible hours.

Role Responsibilities:

• Own social media strategy, analytics, and reporting across Facebook, Instagram, X, YouTube, TikTok, LinkedIn, and emerging platforms
• Build out the organic and paid social funnelfrom audience growth through to site traffic and subscriptionsincluding paid social and sequential ad campaigns
• Directly own and manage a subset of priority social channels while providing strategic direction to the organization's Social Media Editor on day-to-day content execution
• Benchmark and track content performance, audience growth, and platform trends, and turn insights into actionable recommendations
• Manage boosted and paid social budgets and evaluate performance against campaign objectives
• Collaborate with Editorial, Video, and Marketing teams to prioritize stories and content for social distribution
• Contribute hands-on writing and editing, including occasional live coverage of major news and political moments

Skills and Experience:

• 5+ years of experience in social media, digital media, audience development, or digital marketing
• Strong analytics and reporting skills (e.g., Meta Business Suite, X/Twitter ads, conversion tracking)
• Paid social experience and a solid understanding of the full social-to-conversion funnel
• Strong content and editorial judgment, with excellent writing, editing, and headline skills
• Strong understanding of news, politics, commentary, and current events; comfortable working within a right-of-center editorial environment
• Comfortable using AI-assisted tools for content, analytics, and reporting

Compensation & Benefits:

Salary range: $100,000$125,000, depending on experience

Full benefits

Outcomes-focused, flexible culture