Team Lead, Media Planning & Forecasting

Team Lead Of Media Planning & Forecasting

Epsilon powers connected marketing by unlocking the full potential of data and identity. The Team Lead of Media Planning & Forecasting is responsible for leading the execution, coordination, and delivery of media planning and forecasting initiatives across Media Planning, Performance Forecasting, and Retail Media Network (RMN) solutions. This role manages a diverse team of media planners and forecasters, supports complex and high-priority clients, and drives operational efficiency across forecasting workflows. The Team Lead serves as a hands-on leader, ensuring media plans and forecasts are accurate, timely, and aligned to client objectives across all Epsilon products and solutions.

Responsibilities:

• Manage a diverse group of media planners and forecasters across Media Planning and Performance Forecasting, including prioritizing workflow, managing assignments, and balancing pipelines.
• Lead the development of media plan recommendations translating client objectives, budgets, and audiences into channel and tactic mix, budget allocation, flighting, and KPI projections across Epsilon products and solutions.
• Serve as point of escalation for media planning and forecasting requests, execution challenges, and prioritization decisions.
• Act as the dedicated media planning and forecasting lead for complex and high-priority clients across all Epsilon products and solutions.
• Partner with Sales and Solutions to support integrated, multi-product forecasting and solutioning.
• Identify gaps in products, processes, and overall solutioning capabilities; collaborate with leadership to develop and implement optimization strategies.
• Collaborate cross-functionally on the refinement of forecasting tools, processes, and overall approach to improve consistency and effectiveness.
• Ensure forecasting methodologies, assumptions, and outputs align with established standards and procedures.
• Monitor forecast quality and performance, proactively identifying risks, issues, and improvement opportunities.

Critical Skills:

• Strong analytical and operational skills with experience managing forecasting workflows across multiple teams and priorities.
• Strong media planning fundamentals audience strategy, channel and tactic mix, budget allocation, and flighting with the ability to connect plans to forecasted outcomes.
• Ability to translate complex, multi-product client needs into clear forecasting strategies and outputs.
• Proven people management skills, including coaching, prioritization, and critical issue management.
• Strong problem-solving skills with the ability to navigate ambiguity and competing demands.
• Excellent communication skills across analytical, commercial, and cross-functional collaborators.

Qualifications:

• 8+ years of experience in media planning, forecasting, analytics, or related roles.
• Experience managing or mentoring teams responsible for forecasting or analytical delivery.
• Broad knowledge of adtech and martech products and solutions (e.g., retail media, programmatic, identity, CRM, loyalty), with the ability to support integrated, cross-product forecasting.
• Demonstrated ability to operate effectively in fast paced, complex, matrixed organizations.
• Strong Excel and analytical tool proficiency.

Epsilon operates in 30+ countries across EMEA, the Americas and APAC, with more than 8,000 employees. Because you matter, Epsilon offers perks and benefits that put you, your family and your finances first. Epsilon is an Equal Opportunity Employer.