VP, Global Social Media (Americas)

Role Summary

Own social strategy, content, and channel performance across North America (US and Canada), driving SharkNinja and Ninja brand growth through owned, earned, and creator-powered social. This role partners closely with the SVP, Global Social on strategic priorities and executive-level initiatives, serving as a key regional leader within the Global Social organization and a senior pillar of the Social Signal Engine.

Key Responsibilities

Own the North America social content calendar and channel strategy across all major platforms (TikTok, Instagram, YouTube, Facebook, X, Pinterest)
Lead and develop a regional team spanning content, community, and channel management across US and Canada
Own a multi-million dollar creator and influencer budget, including agency relationships, platform selection, and supporting systems/tools
Partner with Creator Commerce, Analytics, and Creative teams to execute full-funnel social campaigns tied to NPD launches
Serve as regional lead for the Social Signal Engine workstreams: viral post velocity, full-funnel activation, and creative/influencer performance
Manage crisis response and social listening for the region in partnership with global Analytics
Build and defend clear operating boundaries with adjacent functions (DTC, PR, Marketing) to protect craft specialization and avoid diluted ownership
Report regional performance and investment recommendations to SVP, Global Social

Qualifications

10+ years in social media/digital marketing, 4+ in a leadership capacity
Agency-side experience required; large, social-first brand experience strongly preferred
Deep influencer/creator marketing experience required, including budget ownership at scale
Demonstrated success managing multi-million dollar creator budgets, agency partners, and creator platforms/systems (e.g., CreatorIQ, ShopMy, AWIN)
Proven track record scaling branded social content and measurable commercial impact
Experience managing teams across US and Canada markets
Strong cross-functional influence skills; comfort operating in matrixed org structures
CPG, DTC, or consumer electronics background preferred